T25 and Vanilla Shakeology

Fresh off our return from Vegas, I am excited to share some news with you.  Not only has Beachbody come out with some awesome new products that a lot of you have been asking for, but the mission of Beachbody is alive and thriving:

To help others reach their goals and live healthy, fulfilling lives

After leaving Summit with 7,000 other coaches, I am more focused than ever to do my part to help end the trend of obesity and help people get more out of life.

I am here to help you in any capacity you may need me:  Motivation, Workout Advice, Nutrition Advice, Support or just and ear to listen.  I can do my best, based on my background and experiences, to assist you in reaching your goals. 

Please feel free to email ANYTIME you need me:  pureathletefitness@gmail.com

As your Coach, I feel it is one of my responsibilities to keep you informed on new products and ways to save money on the new products.

Below are the exciting new things that Beachbody has announced and how you can take advantage of some of these awesome specials.

Announcement #1

t25Focus T25 is officially here!  That right, you can now get all the results you’ve wanted in just 25 minutes a day, 5 days a week.

If your excuses have been…Not Enough Time to Workout, I Don’t Want to Buy Extra Equipment, I Don’t Have Space…Then you are in luck!

Workouts are short (but intense, I burned 450 calories in my first T25 Workout), most workouts require no equipment and those that do will use the band that comes with the package and all you need is 6×6 feet of space to do the entire program!

The T25 Challenge Pack is on Sale with savings of over $90!  The Challenge Pack includes the entire program, 1 month of Shakeology, unlimited support from me and free shipping. 

Get it now for only $180 by clicking “Take the Challenge” below


If you are just interested in the program for $120, Click here

Announcement #2

Vanilla Shakeology has Arrived and you get FREE shipping until July 7th

I got to taste this at Summit and it is great.   Click here to order your Vanilla Shakeology

As always, it comes with a 100% bottom of the bag guarantee.  Drink the whole bag and if you don’t like it, just send it back. 


Announcement #3 

You have 5 days left to get the Body Combat Challenge Pack for only $140!

That Saves you $70 and it’s like getting the program for free

Click here to purchase

6 Days Left for savings

Hi Team,

It’s almost April and  we are only 100 days away from summer which means bathing suit season is right around the corner.  To help prepare for this, Beachbody has some pretty awesome deals going on for the remainder of this month.

I do not mean for this post to be a sales pitch, but rather want you to take advantage of the awesome savings for this month.


Coach Tony and Tony Horton at a charity benefit in 2012

Have you ever wanted to try P90x or have you done P90x and you are ready to take it to the next level with P90x2?  If so, you are in luck as both are on sale for the first time ever through March.

In all of my time with Beachbody, I have never seen a discount on these two programs and now you can save over $80.

Want to know if these programs really work?  You can see my P90x2 results video HERE

The discounted programs will come in a Challenge Pack with amazing savings and some extras:

  • Complete Workout DVD programs with nutrition guides
  • 1 Month of Shakeology*
  • FREE shipping
  • 1 month FREE membership to the TeamBeachbody Club
  • and unlimited and FREE coaching, motivation and support from me, Coach Tony Freccero

By purchasing your challenge pack before the end of the month, you will receive a total savings of over $80 and you will be locked in to receive Shakeology at its current price.  Please see next section for Shakeology price increase details.

Just login to your TeamBeachbody account and hit the button below to receive your savings.  This offer is only good until March 31st, 2013

Order P90x

Order P90x2


Shakeology Price Increase

shakeopriceStarting April 1st, the cost of the non-vegan Chocolate and Greenberry Shakeology will increase by $10 to $129.95 while the price for the Vegan Chocolate and Tropical will stay the same.

Please see the FAQ’s at the bottom of this post.

The price has not changed in the 4 years that Shakeology has been on the market and due to rising shipping costs, ingredient sourcing and overall inflation–Beachbody has decided to have a slight increase so they can continue to offer free shipping on all HD orders.

Good news, the price increase won’t affect you as long you get on Shakeology HD before the end of the month

That’s right, you can lock in the $119.95 price if you get on and stay on HD.  You will be locked into that price for life as long as you continue on HD.

You will save over $22 per order when you factor in the free shipping for being on HD.

And if you want info on how to save money on your Shakeology with a coach account, send me an email at pureathletefitness@gmail.com and I can explain to you how that works.  The retail price you can lock in at is $119, but the coach price is $89.

Watch the video below to see all the amazing superfoods and benefits to drinking Shakeology daily and how over time, it will actually save you time and money and will be the healthiest meal you put into your body every day.



Below are the FAQ’s from Beachbody (which I think I’ve summarized already above, but just in case you have further questions) =

I heard the price of Shakeology is going up. Is that true?

– Yes. Effective April 1, 2013, the price of Chocolate (regular ONLY) and Greenberry will increase by $10—from $119.95 to $129.95.

When does the price increase go into effect?

– April 1, 2013

How does this affect cost per serving?

– Currently, the cost per serving (to a customer) is about $4.00. That will only increase by 33 cents to $4.33—which is still in line with daily cost of a Starbucks® latte, Naked® fruit drink, or other routine purchase. Only Shakeology is a WAY better value.

How much will I save by locking in the original price on HD?

– $22/month! ($10 per order + $12 on shipping and handling)

Will the increase affect bags, single-serve packets, and combo packs?

– Yes. All of the above.

Which Shakeology flavors will be affected?

– ONLY Chocolate (regular) and Greenberry. The price ($129.95) of our Vegan flavors will not change.

Will the price increase affect Challenge Packs?

– No. Challenge Pack prices will not change after April 1st, regardless of which Shakeology flavor your customer chooses. However, after the initial Challenge Pack purchase, the monthly price will be $129.95.

I’m already on HD for Chocolate or Greenberry. Will I be subject to the price increase?

– Good news! If you’re already on HD for either Chocolate or Greenberry (or alternating), you will NOT be affected by price increase. You’ll continue to pay $119.95/month for life—as long as you never cancel your HD subscription.

I bought Shakeology before, but I’m not currently on HD. Will I be able to lock in the original price after April 1st?

– No. Whether you purchased previously or not, if you’re not on HD before April 1, 2013, you will be subject to the new price. In fact, after April 1st, ALL new one-time purchases and HD subscriptions will cost $129.95.

Why is the price of Shakeology going up?

– We’re raising the price for three reasons: 1) to counteract the rising costs of fuel, shipping, and ingredients, 2) so we can continue to offer FREE shipping with HD orders, and 3) to preserve the integrity of our ingredients (rather than skimping or ordering from lower quality sources).

*This will put you on Autoship Home Direct and Shakeology will be sent to you each month and you will be automatically billed.  Being on Home Direct before April will also lock you into the $119.95 price for the Chocolate and Greenberry flavors, as prices will go up to $129,95 April 1st.  As long as you stay on Home Direct, you will not pay the increased price.  Also, being on Home Direct qualifies you for FREE shipping

Coach Tony Checking In

Happy 2013!  How has the month of January treated you so far?  Did you write down some resolutions?  Are you sticking to them?  Can I help you stick to them or exceed your goals?

I am in the final 2 weeks of the Body Beast program.  I have to say, I LOVE IT.  What a great change up from Asylum, Insanity and P90x2.  At my highest point, I had gained 17 lbs (lots of muscle and probably some extra non-muscle pounds around the holidays) because the nutrition plan calls for thousands of calories per day–and there is very little cardio.

I am now on the Fat Shredder plan for a total of 4 weeks (2 more to go) and I am down 10 lbs.  I am hoping to finish with a 5-6 lb gain of pure muscle. 

The workouts have been great, they are short, intense and the results are crazy.

If you love to lift weights, this may be a program worth checking out.  You can not eat as many calories and you won’t “bulk” up or gain tons of weight…so don’t worry, it comes with different plans to meet your needs.

What’s next?  I think I may do Asylum or Asylum 2!  Would anyone like to do it with me?

We have a new Challenge Group for the new year…it’s called the Pure Athlete Fitness 2013 Challenge.  That’s right, it’s not just 60-90 days, the Challenge is for 1 year.  Are you up to the Challenge?

Just pick a program or several and join the Facebook group to get the support and accountability that will help you stay motivated all throughout 2014.  https://www.facebook.com/groups/434233176622912/

Also, did you know that Beachbody reformulated Chocolate Shakeology?  That’s right, the taste is better than ever!

Please let me know how I can help you reach your goals and if you have a success story to share, please send me the details!!  pureathletefitness@gmail.com

And 2 favors that I ask:

1) If you like the hard work I put into writing my articles and videos, PLEASE help me out by sharing them. Click the share links below them and share them on FB, twitter, etc. It really helps me get more exposure and grow Pure Athlete Fitness!

2) Also, as always, remember that the way I benefit from being your coach is that I earn a commission from any Beachbody products that you purchase, as long as you buy them through my site, www.pureathletefitness.com, or by logging into www.teambeachbody.com to do your shopping (If you buy from the plain Beach body site I get no credit). It helps with the amount of time I spend answering all your questions and helping you out. Thank you, I really appreciate it!


Coach Tony Checking In

This is my Coach, Wayne Wyatt. These are his 90 day P90x results.

Team Pure Athlete, how’s every doing?

I am excited to share that my Coach, Wayne Wyatt, invited me as his guest to the Beachbody’s Leadership retreat this weekend in Orange County.

My plan is to go down there and absorb as much as I can so I can better serve you a coach and help better your health and fitness.

There will be some BIG announcements and as soon as I am allowed, I will announce them on www.pureathletefitness.com, so make sure to check in over the weekend.

Just a couple reminders:

  • The next fitness challenge will begin October 8th.  If you want to partake and get a jump start on the holidays, reply to this email
  • I am looking to feature Team Pure Athlete members and their results.  If you have had great results, please share
  • Interested in Shakeology?  Reply to this email with your address and I will send you a sample.  I currently have Tropical and Vegan Chocolate
  • Do you want to save money on your existing Shakeology order?  Upgrade to Home Direct (HD) and not only will your Shakeology automatically be sent to you, but you will not have to pay for the shipping ($12-16)
  • Want to save 25% on your Shakeology?  Reply to this email and I will tell you how

Can’t wait to share with you the latest and greatest.  Have a great weekend and keep pushing play

Coach Tony

And 2 favors that I ask:

1) If you like the hard work I put into writing my articles and videos, PLEASE help me out by sharing them.  Click the share links below them and share them on FB, twitter, etc.  It really helps me get more exposure and grow Pure Athlete Fitness!

2) Also, as always, remember that the way I benefit from being your coach is that I earn a commission from any Beachbody products that you purchase, as long as you buy them through my site, www.pureathletefitness.com, or by logging into www.teambeachbody.com to do your shopping (If you buy from the plain Beach body site I get no credit). It helps with the amount of time I spend answering all your questions and helping you out. Thank you, I really appreciate it!


Coach Tony Checking In

It’s been a great summer and with all the hustle and bustle it’s great to see so many of you are still pushing play and taking your fitness to a whole new level.

With kids back in school and life getting back to normal, I thought it would be a great time to start a Team Pure Athlete challenge!

So starting September 24th, we will officially start the TPA Back to School Challenge.

Many of us have spent the summer focusing on our kids and now it’s time to focus on you!

If you’ve never done one of our challenges, this is how it works:

  • Pick a program that you can commit to for 60/90 days.  This can be one that you already own or a new one.  Sometimes, I find it more inspiring to find a new program that gets me excited and then I go back to the ones I already have and mix it up.
  • Start Drinking Shakeology.  Remember, there is a bottom of the bag guarantee from Beachbody and there is no better way to get the results and nutrients you need on a daily basis.
  • Log your workouts into our Facebook Group.  This will provide the accountability and support you need to get those results you’ve been after.

Have you heard of the Beachbody Challenge Pack?

This will get you started off right with:  the program of your choice, 1 month of Shakeology, free shipping, a free 1 month Beachbody Club Membership and unlimited support and coaching from me!

  • Not only that, getting the bundle will save you $30-55, depending on what program you choose.
  • If you already have a program and Shakeology, all you have to do is accept the offer to join the challenge!  Join the Challenge

You will have a good amount of time to prepare, mentally and physically.  Clean out the pantry and fridge and stock it with healthy food to help you reach your goals.

If you have any questions, please don’t hesitate to respond to pureathletefiteness@gmail.com

I’d like to take a minute and congratulate one of our team members.  Heath lost 40 lbs with a combo of P90x and Shakeology!  Keep pushing play Heath.   To see his full story, click here

Heath- P90x (90 days) 40 lbs lost


And 2 favors that I ask:

1) If you like the hard work I put into writing my articles and videos, PLEASE help me out by sharing them.  Click the share links below them and share them on FB, twitter, etc.  It really helps me get more exposure and grow Pure Athlete Fitness!

2) Also, as always, remember that the way I benefit from being your coach is that I earn a commission from any Beachbody products that you purchase, as long as you buy them through my site, www.pureathletefitness.com, or by logging into www.teambeachbody.com to do your shopping (If you buy from the plain Beach body site I get no credit). It helps with the amount of time I spend answering all your questions and helping you out. Thank you, I really appreciate it!



Welcome to Pure Athlete Fitness

We are a team dedicated to end the trend of obesity through health and fitness.  If you are looking for a team of winners–that get real results and pay it forward–look no further.  Comprised of current and former athletes, Team Pure Athlete will help you smash your goals and go beyond your comfort zone to places you’ve never been.  Welcome to THE TEAM.

When will I see the results?

When will I see the results?

This is a question I am bombarded with daily as a Beachbody Coach so I’d like to address this concern and help manage expectations.

We live in an instant world where all of life’s answers are a click and swipe away. We often lose sight of the value of hard work and the Compound Effect—the principle of reaping huge rewards from a series of small, smart choices or efforts .*

There are many solutions thrown in our faces daily for losing weight: Lap Band, Weight Watchers, Liposuction, Gastric Bypass Surgery—most of which promise instant results and instant happiness.

Does this look the the healthy way to lose weight?

Unfortunately, the above mentioned methods may provide a quick fix, but are not healthy and are not sustainable in the long run. In fact, surgical procedures and drastic changes to the body’s natural ecosystem have been shown to be quite detrimental for long term health.

I have a tough time understanding the thought process of someone undergoing such drastic measures to lose weight. The love of food and overindulgence of it is the main cause for obesity and heart disease. So rather than exercise and eat healthy, people are willing to give up the food they enjoy forever so they can see results overnight? Where is the logic in this?

Be Patient People

“Rome was not built in a day and neither was your body”  -  Tony Horton

So back to the question I get all the time that resembles that need for instant gratification, “When I am going to see the big results from doing these Beachbody programs?”

You need to trust in the program and the nutrition guide that using. If your program is 90 days, wait and see what happens after you’ve completed it. There is a reason that P90x not called P30x—because it takes time for your body to change.

The one little workout you do each day, over time, will compound into a huge change—OVER TIME.

Health and fitness are not  60 or 90 day programs, they’re for life. Everyone’s body is different, some people lose a lot of weight quickly and some build muscle. Some take longer to see changes than others and the focus should be on doing one workout a day and each day you do it your body will make changes and one day you will wake up and you will have those results.

Ask yourself these questions when you aren’t seeing the results you want:

  • Am I pushing myself as hard as I can go every workout?
  • Am I tracking my food consumption and eating healthy every day?
  • Am I drinking enough water every day?
  • Am I taking pictures every 30 days to track my progress?
  • Am I sticking to the plan and schedule that Beachbody has laid out for me?

If your answer is no to any of these questions, refocus on your goals and dial it in.

There is no magic pill that will give you the body and the health that you want. It’s a series of small actions (workouts and eating healthy daily) over a period of time that will have no immediate result, but the accumulated compound effect of these actions will be profound.

Keep pushing play, keep plugging in to your support groups and keep an open mind to the big picture.

* Darry Hardy- The Compound Effect

OMG- Beachbody Summit Summary

I have to admit, I did not know what to expect when I registered for Summit 5 months ago.  Was it going to be a bunch of rah-rah hoopla or was it truly going to be the life changing experience that people have spoken about?

I can describe my experience in 3 letters– W-O-W!

Beachbody Summit 2012

My Coach, Wayne Wyatt, receiving top coach honors

As a Beachbody Coach, every day I wake up with the tools needed to make a positive impact on someone else’s life.  When I take a step back and think about it– that is very powerful.

The 3 days I spent in Vegas only reinforced to me that everyone needs to know about Beachbody and how it can help them live a healthy lifestyle.  With the best fitness and nutritional products on the market, Beachbody keeps striving to make their products better and offer more solutions to get healthy and fit.

Summit was not only life changing, but will be a game changer for Pure Athlete Fitness.

I walked away from Las Vegas focused and determined to LEAD and SERVE.  I witnessed testimonial after testimonial of how Beachbody has transformed and saved lives and met people from all walks of life and different parts of the country who just wanted to help others get healthy.

My highlights of the 3 day extravaganza:

  • Working out with Tony Horton
  • Taking part in the the Super Workout with 5,000 other coaches on the Las Vegas strip
  • Personal Development and learning to become a better leader
  • Meeting my Coach, Wayne Wyatt, for the first time in person
  • Seeing the passion that so many coaches have to help and inspire others
  • Getting my butt personally kicked by Shaun T.

Me and Steve at the 5 Year Birthday Bash

I had the pleasure of sharing this experience with one of my good friends, business partner and fellow Beachbody Coach, Steve Brown.  Steve has a long background in corporate American, buying and selling businesses and training CEO’s on leadership and his exact words after seeing Tony Horton and CEO Carl Daikeler address the crowd:

“Beachbody is a $400 million dollar company now–they are going to be a 5 billion dollar company”

I could write for the next 2 hours about all the stories and experiences I had, but I will give you what you’ve been waiting for

The latest and greatest products announcements from Beachbody:

1)  Have you ever wanted to try P90x, TurboFire or Brazil Butt Lift?  Now you can, for FREE.

That’s right, for the next month Beachbody is allowing you to buy a Challenge Pack (DVD program and Shakeology) and test it out for 30 days to see if it’s a good fit for you.  You only pay the shipping and the program is yours to demo, love and keep.  You will be charged for the Challenge Pack after your 30th day

To try P90x, Turbofire or Brazil Butt Lift for free click here

2)  Vegan Chocolate Shakeology is here

Starting Tuesday, July 26th.  If you love chocolate and are lactose intolerant or if you are looking to cut out dairy from your diet this flavor is for you!

I had the opportunity to taste it and it packs all the flavor of the regular Chocolate Shakeology.

Here is fun video to show you what it’s all about.

To be the first to purchase, click here

3) Body Beast has arrived

If you want to get big—we mean really, really big—Body Beast™ is the program for you.

Pack on up to 10 pounds of muscle in just 90 days. This pro-level bodybuilding, nutrition, and supplement system works super fast to give you a body that gets noticed.

Body Beast is the brainchild of former Israeli army vet and bodybuilder Sagi Kalev. Kalev, a bodybuilder since the age of 16, relied upon his years of personal trial and error, as well as his degree in physical education and nutrition to develop the Body Beast program that will help you get results beyond what you’ve ever imagined possible.

Get your Body Beast Challenge Pack

Beachbody Body Beast


4)  Pro Athletes are using Beachbody Products

Olympic Gold Medalist, Apolo Ohno, is currently using Insanity Asylum to train for his upcoming competitions.  Also, the Men’s US Olympic Water Polo training is using P90x2 and Shakeology to get themselves ready for the Summer Games in England.

Insanity Asylum Volume 2: Elite Training Series was also announced for a Fall release date.

5)  Les Mills PUMP Combat.

You love to do this workout at the gym, now do it at home.  LMP: Combat will be available for pre-order this Fall 2012 with delivery being just in time for Christmas/December 2012.  Stay tuned for more details

6)  Derm Exclusive- Beachbody is starting a skincare line

Beachbody is now offering it’s own line of beauty products to promote overall internal and external health.

With Derm Exclusive®, you can now watch your wrinkles go away in minutes—no needles, no lasers, no peels, and no pain. For the first time ever there is a system that is clinically proven to deliver results that are as good as—and often better than—those you’d see from treatments in a dermatologist’s office.  More Info  –   Order


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