Coach Tony Checking In

It’s been a great summer and with all the hustle and bustle it’s great to see so many of you are still pushing play and taking your fitness to a whole new level.

With kids back in school and life getting back to normal, I thought it would be a great time to start a Team Pure Athlete challenge!

So starting September 24th, we will officially start the TPA Back to School Challenge.

Many of us have spent the summer focusing on our kids and now it’s time to focus on you!

If you’ve never done one of our challenges, this is how it works:

  • Pick a program that you can commit to for 60/90 days.  This can be one that you already own or a new one.  Sometimes, I find it more inspiring to find a new program that gets me excited and then I go back to the ones I already have and mix it up.
  • Start Drinking Shakeology.  Remember, there is a bottom of the bag guarantee from Beachbody and there is no better way to get the results and nutrients you need on a daily basis.
  • Log your workouts into our Facebook Group.  This will provide the accountability and support you need to get those results you’ve been after.

Have you heard of the Beachbody Challenge Pack?

This will get you started off right with:  the program of your choice, 1 month of Shakeology, free shipping, a free 1 month Beachbody Club Membership and unlimited support and coaching from me!

  • Not only that, getting the bundle will save you $30-55, depending on what program you choose.
  • If you already have a program and Shakeology, all you have to do is accept the offer to join the challenge!  Join the Challenge

You will have a good amount of time to prepare, mentally and physically.  Clean out the pantry and fridge and stock it with healthy food to help you reach your goals.

If you have any questions, please don’t hesitate to respond to

I’d like to take a minute and congratulate one of our team members.  Heath lost 40 lbs with a combo of P90x and Shakeology!  Keep pushing play Heath.   To see his full story, click here

Heath- P90x (90 days) 40 lbs lost


And 2 favors that I ask:

1) If you like the hard work I put into writing my articles and videos, PLEASE help me out by sharing them.  Click the share links below them and share them on FB, twitter, etc.  It really helps me get more exposure and grow Pure Athlete Fitness!

2) Also, as always, remember that the way I benefit from being your coach is that I earn a commission from any Beachbody products that you purchase, as long as you buy them through my site,, or by logging into to do your shopping (If you buy from the plain Beach body site I get no credit). It helps with the amount of time I spend answering all your questions and helping you out. Thank you, I really appreciate it!



Welcome to Pure Athlete Fitness

We are a team dedicated to end the trend of obesity through health and fitness.  If you are looking for a team of winners–that get real results and pay it forward–look no further.  Comprised of current and former athletes, Team Pure Athlete will help you smash your goals and go beyond your comfort zone to places you’ve never been.  Welcome to THE TEAM.

Vlad’s Insanity Results

I’ve had the pleasure of coaching Vlad since my early days as a coach. I remember the first day he called me totally out of the blue and told me that Beachbody assigned me as his coach and he wanted some advice.

We started talking nutrition, workouts and getting crazy results. Vlad is in the military in Hawaii and needed to step his game up for his fitness challenges.  Vlad is well seasoned in lifting heavy weights, so the cardio aspect of Insanity was a new challenge for him.

He started Insanity, dialed in his nutrition and you can see the amazing results!

He is 25lbs lighter, kicking some serious butt with his comrades, getting many of them to do Insanity with him and will be tackling Insanity Asylum next!

Vlad- Insanity (60 days) 25 lbs lost and abs showing!


Heath Rocks P90x

Health absolutely rocked P90x in his first round.  See his story below.

I Started off at 250lbs. Ended at 210lbs. Also was drinking Shakeology daily as well as Results and Recovery Formula after workouts.

At least once a week would Mountain bike 10-15 miles with a group of friends on top of the P90X.

Kept track of my diet using MyFitnessPal App on my phone. Only had one break in the P90X cycle due to illness, but picked it right back up where I stopped (it was only a few days).

I’m currently recovering from a minor surgery so I’m not sure that I will be able to start another round on the 13th, but will think about it. My goal is to get under 200lbs and stay there, so I will be doing another round for sure.

Thanks for the encouragement!

P90x- 40 lbs lost

When will I see the results?

When will I see the results?

This is a question I am bombarded with daily as a Beachbody Coach so I’d like to address this concern and help manage expectations.

We live in an instant world where all of life’s answers are a click and swipe away. We often lose sight of the value of hard work and the Compound Effect—the principle of reaping huge rewards from a series of small, smart choices or efforts .*

There are many solutions thrown in our faces daily for losing weight: Lap Band, Weight Watchers, Liposuction, Gastric Bypass Surgery—most of which promise instant results and instant happiness.

Does this look the the healthy way to lose weight?

Unfortunately, the above mentioned methods may provide a quick fix, but are not healthy and are not sustainable in the long run. In fact, surgical procedures and drastic changes to the body’s natural ecosystem have been shown to be quite detrimental for long term health.

I have a tough time understanding the thought process of someone undergoing such drastic measures to lose weight. The love of food and overindulgence of it is the main cause for obesity and heart disease. So rather than exercise and eat healthy, people are willing to give up the food they enjoy forever so they can see results overnight? Where is the logic in this?

Be Patient People

“Rome was not built in a day and neither was your body”  –  Tony Horton

So back to the question I get all the time that resembles that need for instant gratification, “When I am going to see the big results from doing these Beachbody programs?”

You need to trust in the program and the nutrition guide that using. If your program is 90 days, wait and see what happens after you’ve completed it. There is a reason that P90x not called P30x—because it takes time for your body to change.

The one little workout you do each day, over time, will compound into a huge change—OVER TIME.

Health and fitness are not  60 or 90 day programs, they’re for life. Everyone’s body is different, some people lose a lot of weight quickly and some build muscle. Some take longer to see changes than others and the focus should be on doing one workout a day and each day you do it your body will make changes and one day you will wake up and you will have those results.

Ask yourself these questions when you aren’t seeing the results you want:

  • Am I pushing myself as hard as I can go every workout?
  • Am I tracking my food consumption and eating healthy every day?
  • Am I drinking enough water every day?
  • Am I taking pictures every 30 days to track my progress?
  • Am I sticking to the plan and schedule that Beachbody has laid out for me?

If your answer is no to any of these questions, refocus on your goals and dial it in.

There is no magic pill that will give you the body and the health that you want. It’s a series of small actions (workouts and eating healthy daily) over a period of time that will have no immediate result, but the accumulated compound effect of these actions will be profound.

Keep pushing play, keep plugging in to your support groups and keep an open mind to the big picture.

* Darry Hardy- The Compound Effect

OMG- Beachbody Summit Summary

I have to admit, I did not know what to expect when I registered for Summit 5 months ago.  Was it going to be a bunch of rah-rah hoopla or was it truly going to be the life changing experience that people have spoken about?

I can describe my experience in 3 letters– W-O-W!

Beachbody Summit 2012

My Coach, Wayne Wyatt, receiving top coach honors

As a Beachbody Coach, every day I wake up with the tools needed to make a positive impact on someone else’s life.  When I take a step back and think about it– that is very powerful.

The 3 days I spent in Vegas only reinforced to me that everyone needs to know about Beachbody and how it can help them live a healthy lifestyle.  With the best fitness and nutritional products on the market, Beachbody keeps striving to make their products better and offer more solutions to get healthy and fit.

Summit was not only life changing, but will be a game changer for Pure Athlete Fitness.

I walked away from Las Vegas focused and determined to LEAD and SERVE.  I witnessed testimonial after testimonial of how Beachbody has transformed and saved lives and met people from all walks of life and different parts of the country who just wanted to help others get healthy.

My highlights of the 3 day extravaganza:

  • Working out with Tony Horton
  • Taking part in the the Super Workout with 5,000 other coaches on the Las Vegas strip
  • Personal Development and learning to become a better leader
  • Meeting my Coach, Wayne Wyatt, for the first time in person
  • Seeing the passion that so many coaches have to help and inspire others
  • Getting my butt personally kicked by Shaun T.

Me and Steve at the 5 Year Birthday Bash

I had the pleasure of sharing this experience with one of my good friends, business partner and fellow Beachbody Coach, Steve Brown.  Steve has a long background in corporate American, buying and selling businesses and training CEO’s on leadership and his exact words after seeing Tony Horton and CEO Carl Daikeler address the crowd:

“Beachbody is a $400 million dollar company now–they are going to be a 5 billion dollar company”

I could write for the next 2 hours about all the stories and experiences I had, but I will give you what you’ve been waiting for

The latest and greatest products announcements from Beachbody:

1)  Have you ever wanted to try P90x, TurboFire or Brazil Butt Lift?  Now you can, for FREE.

That’s right, for the next month Beachbody is allowing you to buy a Challenge Pack (DVD program and Shakeology) and test it out for 30 days to see if it’s a good fit for you.  You only pay the shipping and the program is yours to demo, love and keep.  You will be charged for the Challenge Pack after your 30th day

To try P90x, Turbofire or Brazil Butt Lift for free click here

2)  Vegan Chocolate Shakeology is here

Starting Tuesday, July 26th.  If you love chocolate and are lactose intolerant or if you are looking to cut out dairy from your diet this flavor is for you!

I had the opportunity to taste it and it packs all the flavor of the regular Chocolate Shakeology.

Here is fun video to show you what it’s all about.

To be the first to purchase, click here

3) Body Beast has arrived

If you want to get big—we mean really, really big—Body Beast™ is the program for you.

Pack on up to 10 pounds of muscle in just 90 days. This pro-level bodybuilding, nutrition, and supplement system works super fast to give you a body that gets noticed.

Body Beast is the brainchild of former Israeli army vet and bodybuilder Sagi Kalev. Kalev, a bodybuilder since the age of 16, relied upon his years of personal trial and error, as well as his degree in physical education and nutrition to develop the Body Beast program that will help you get results beyond what you’ve ever imagined possible.

Get your Body Beast Challenge Pack

Beachbody Body Beast


4)  Pro Athletes are using Beachbody Products

Olympic Gold Medalist, Apolo Ohno, is currently using Insanity Asylum to train for his upcoming competitions.  Also, the Men’s US Olympic Water Polo training is using P90x2 and Shakeology to get themselves ready for the Summer Games in England.

Insanity Asylum Volume 2: Elite Training Series was also announced for a Fall release date.

5)  Les Mills PUMP Combat.

You love to do this workout at the gym, now do it at home.  LMP: Combat will be available for pre-order this Fall 2012 with delivery being just in time for Christmas/December 2012.  Stay tuned for more details

6)  Derm Exclusive- Beachbody is starting a skincare line

Beachbody is now offering it’s own line of beauty products to promote overall internal and external health.

With Derm Exclusive®, you can now watch your wrinkles go away in minutes—no needles, no lasers, no peels, and no pain. For the first time ever there is a system that is clinically proven to deliver results that are as good as—and often better than—those you’d see from treatments in a dermatologist’s office.  More Info  –   Order


John Makes a Change with P90x

John has always been an avid basketball player and noticed that he was having a tougher time getting up and down the court.  He decided to take the ‘Over the Hill’ Challenge and lost 22 lbs, for a total of 32 lbs in 2012!

He has made health and fitness a priority and will taking on Insanity for the next 60 days!

John Keltner – P90X Experience
I have recently turned 47. Over the last 10+ years I have not paid much attention to my nutrition and physical fitness. In February, Tony invited me to join the P90X Challenge to start in March. I followed his instruction and

• Joined the FaceBook Challenge Group
• Got P90X and Shakeology
• Logged into and started tracking my food intake

Early on, I paced myself. I did not push myself so hard that I either hurt myself or wore myself out, but I continued to press play. I started watching my nutrition. As the program progressed I got lighter and stronger and pushed harder.

With Tony and the Challenge Group’s encouragement I was able to lose 22 lbs. over the 90 days. I have also increased my strength and stamina when playing basketball and working in the yard. More than that, I have gotten closer to my long term goal which is to be a healthier example to my children.

Thanks to Tony inviting me to take the challenge, I have gotten back on track with healthy eating and regular fitness. I am looking forward to the upcoming Insanity Challenge. This has been a life changing experience.


Coach Tony Checking In

Lots of stuff has been going on with Team Pure Athlete over the past month and if you haven’t noticed, the Team is growing each day as more and more people want to be part of something  positive and get their health in check.  Our Team goal is to help 1,000 people get healthy by the end of 2012 and we are well on our way.

If you haven’t joined our Facebook group yet, you are missing out.  It’s a growing community of people looking for answers, looking for support and looking for a positive place to meet people and share experiences.  Click here to join


We just finished our first round of challenges and I’ve been highlighting the team members who completed the challenge and had awesome results.   We have so many that rocked the challenge, a new team member will be highlighted each week.

The transformations have been pretty awesome and if you haven’t seen them yet, take a look and check back weekly for new and exciting stories and before and after photos!


Our new set of challenges begin today (P90x, Insanity, Chalean Extreme, Slim in 6 and Asylum) and we have over 50 people who’ve signed up to Take the Challenge and are ready to ramp up their health and fitness!

If you are interested in joining, send an email to me at and let me know which one you’d like to join.

Challenges are a great way to get through your workouts because they offer the 3 most important things to help you reach your goals:

  1. The DVD Workouts
  2. Nutritional Guidance and Shakeology
  3. The Group Support and Motivation and free coaching
Don’t work out alone, join a group of others doing the same workouts on the same day and push each other to finish and get the best results you can.
2012 Coach Summit

I will be heading to Las Vegas on Thursday morning for the Beachbody Coach Summit!  What is Beachbody Coach Summit you ask?

It’s a 3 day fitness extravaganza where over 6,000 Beachbody Coaches with gather to workout with Tony Horton and Shaun T, learn about the newest and greatest Beachbody products and attend learning seminars on how to coach you at a higher level and help you better reach your goals!

I will have lots of info next week and I am so excited and honored to represent Team Pure Athlete!  Stay tuned and stay plugged in.  More articles are coming and if you have a topic you’d like me to write about, let me know!

And 2 favors that I ask:

1) If you like the hard work I put into writing my articles and videos, PLEASE help me out by sharing them.  Click the share links below them and share them on FB, twitter, etc.  It really helps me get more exposure and grow Pure Athlete Fitness!

2) Also, as always, remember that the way I benefit from being your coach is that I earn a commission from any Beachbody products that you purchase, as long as you buy them through my site,, or by logging into to do your shopping (If you buy from the plain Beach body site I get no credit). It helps with the amount of time I spend answering all your questions and helping you out. Thank you, I really appreciate it!

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